When was the last time you thought about the sign in front of your store that brings in half of your new customers and is your brand’s best ambassador?
The right sign will separate your business from your competitors, boost your branding, is your company’s silent salesperson, increase impulse sales, and is one of the cheapest ($.02 per 1,000 views) and best investments for your business.
Here are a few reasons why your advertising budget should include a beautiful sign!
You Know What They Say About First Impressions
Your store’s sign is either a beacon, inviting current and potential customers in to discover something new or send them running for the hills. According to a FedEx Study, 68% of customers believe that a store’s sign is a reliable indicator of the company’s products and services. Make a good first impression with a well-placed, well-made, and well-designed sign.
You’ll Attract New Customers
In the same study, over ¾ of consumers were drawn to enter a store because of its sign. The majority of your customers live within a 5-mile radius of your business, which means they could be seeing your sign twice a day and up to 60 times per month! Whether they’ve lived there for ten years or ten minutes, grab your potential new customers’ attention with a sign.
You’ll Boost Sales
Who hasn’t walked or driven past a store, noticed a great looking sign, popped in and bought something they didn’t plan on purchasing? In fact, studies have shown that on any given day, 35 percent of people have never heard about your business before and have stopped in as a result of your sign!
You’ll Save Money
Our signs are a fraction of the cost of social media marketing, digital marketing, printed advertisements, billboards, flyers or direct mail. It’s more effective than traditional forms of advertising, and the value of on-site signage is equal to 24 full-page newspaper ads every year. Signs are available 365 days a year, 24 hours a day and, best of all, do not require electricity or wi-fi!
Your Brand Will Stand Out
According to chamberofcommerce.com, a customer is more likely to buy from a brand they already know and a sign the perfect first step. Whether you’re simply stating your name, slogan or logo, the right sign will help your brand stand out from the rest.
No two businesses are alike and no two signs are alike. Let Goshen Sign Products help you create the best sign for your company and customers. To learn more about any of our services, give us a call at 610-430-7000 or visit us every day from 8:30 a.m. to 6 p.m. at 553 East Gay Street, West Chester, PA 19380.